Our clients generate commercial returns and social value from more active communities. We transform data into actionable intelligence that empowers partnerships and drives confident decision-making.
a global network of 1,000+ partners
By also connecting those who hold valuable data with those who need it, we create a collaborative ecosystem that delivers financial returns, investment and funding – ultimately enhancing experiences for everyone involved in sport and recreation.
Empower every level of your network with actionable insights to grow activity and engagement year after year.
Use customer, member and visitor data to attract and retain public and corporate funding partnerships, matched to your community outcomes.
Convert your entire member and visitor network into direct revenue through data-driven sponsorship, advertising and retail initiatives.
solutions
Bring fragmented datasets together to power confident decisions across participation, funding and commercial strategy.
Focus your resources where they generate the greatest returns. Use data intelligence to strengthen operations, grow memberships and evidence your community impact and social value.
Access best-practice evidence based on local population activity and demand. Guide investment decisions, identify gaps in provision and measure outcomes to support planning and funding proposals.
Unlock market intelligence to understand audiences across sport and recreation. Discover sponsorship, advertising and partnership opportunities powered by movement and participation data.
Empower your clubs, leagues, associations and programs with key insights. Influence planning at every level of government and unlock funding, and connect with commercial partners to generate new revenue streams.
Track usage and users of facilities, parks and community spaces. Use real-time movement data to inform decisions, focus investment and report impact to partners.
Gain a complete view of your event audiences – before, during, and after. Measure visitor numbers, travel patterns and engagement to focus resources, strengthen partnerships and evidence impact to partners and funders.
ActiveXchange connects fragmented datasets and transforms them into growth intelligence.
Who is doing what?
Who lives in your community?
Which types of people are where?
Who is consuming?
Connected data powers reporting, forecasting and market intelligence so every decision is backed by evidence, not instinct.
How the City of Belmont equips local sporting clubs with data to strengthen planning, programming and community reach.
“A very exciting (and essential) addition to our Year-round Community Tennis program as we work hard to increase tennis infrastructure across Canada.
Manager of Community Projects – Tennis Canada
“I love the ActiveXchange platform and regularly use the data to guide our strategies across key focus areas. It’s been instrumental in our statewide facilities audit and in conversations with clubs, leagues, councils, state government and schools.
GM Finance & Commercial – Basketball South Australia
How the Wonders of Winter festival uses Movement Data to better understand its audience and grow its reach every year.
“We can now better determine the tourism values of non-ticketed events utilizing data gathering from ActiveXchange, a tool that supports better tourism value determination and helps plan for future growth.”
Manager of Tourism – City of Thunder Bay
“By leveraging customer data based on real-time location analytics, we’ve been able to make more informed commercial decisions. It’s become a key tool in our decision-making process.
Head of Culture – Enfield Council
We source, validate and connect the most relevant participation, movement, community and commercial datasets across across sport, recreation and active communities.
By combining them at scale, we deliver actionable intelligence that is accurate, validated and built for real-world decisions.
Real stories, expert commentary and actionable insights from across the ActiveXchange network to drive more confident, data-driven decisions.
Explore bite-sized lessons, how-to guides and walkthroughs designed to help you get the most out of the ActiveXchange modules.
Read about the latest announcements, product updates and thought leadership shaping shaping sport, recreation and active communities.
See how industry leaders are using data to make informed decisions, grow participation and unlock funding opportunities.
Your community deserves decisions backed by real data. Let’s talk about what that looks like for you.
trusted by 1000+ sport, recreation & active community leaders
