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Real stories, expert commentary and actionable insights from across the ActiveXchange network to drive more confident, data-driven decisions.

  • Academy
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  • Case Study

Prescott Russell Trail: Using Movement Data to quantify trail usage and guide future investment

Movement Data reveals trail visitation patterns across the 72km Prescott-Russell Recreational Trail. The goal was to establish baseline visitation, identify which sections attract the most activity, and understand how the trail fits into people’s broader movements.
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  • Case Study

Athletics West: Using participation and demand data to shape their WA State Facilities Plan 2025-2028

How Athletics West used ActiveXchange demand modelling to shape their WA State Facilities Plan 2025-2028, identifying priority LGAs across metro and regional WA.
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  • Case Study

Tennis Canada: Using Movement Data to grow the game across Canada

How Tennis Canada uses ActiveXchange Movement Data to understand usage across 80+ unstaffed courts, identify underserved communities and prove investment impact.
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  • News
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  • Events, Thought Leadership

Sometimes sport is the vehicle, not the destination

Reflections from TAFISA's 2026 Global Summit in Prague. Our GM for UK & Europe, Ben Jones, shares a perspective shaped by 25 years across the public, non-profit, and private sectors, exploring why sport's shared belief in doing good can hold back the collaboration the sector needs most.
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  • Thought Leadership

AI in Sport: How APAC Organisations Are Rethinking Growth

AI in sport is shifting fast. After the AI in Sport Summit, one insight stood out: APAC organisations are moving beyond efficiency and using AI to drive real growth.
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  • Company

ActiveXchange Appoints Pat Gannon as General Manager, APAC

ActiveXchange appoints Pat Gannon as General Manager, APAC, to spearhead AX Connect - the participation-based media network helping brands reach active consumers through real-world data.
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  • Case Studies
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  • Case Study

Prescott Russell Trail: Using Movement Data to quantify trail usage and guide future investment

Movement Data reveals trail visitation patterns across the 72km Prescott-Russell Recreational Trail. The goal was to establish baseline visitation, identify which sections attract the most activity, and understand how the trail fits into people’s broader movements.
Learn more
  • Case Study

Athletics West: Using participation and demand data to shape their WA State Facilities Plan 2025-2028

How Athletics West used ActiveXchange demand modelling to shape their WA State Facilities Plan 2025-2028, identifying priority LGAs across metro and regional WA.
Learn more
  • Case Study

Tennis Canada: Using Movement Data to grow the game across Canada

How Tennis Canada uses ActiveXchange Movement Data to understand usage across 80+ unstaffed courts, identify underserved communities and prove investment impact.
Learn more
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WEBINAR

Unlocking the Power of the National Infrastructure Database

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WEBINAR

Empowering your clubs to focus on growth

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PODCAST

Being data ready in 2025

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