ActiveXchange helps brands and agencies connect with community sports and events by turning participation, movement and consumer data into a measurable, addressable channel. This enables smarter audience discovery, more relevant partnerships and campaigns that can be planned, activated and evaluated with confidence.
The world’s largest integrated database of first-party sports data.
ActiveXchange supports brands and agencies at every stage of planning, activation and evaluation by connecting participation, movement and consumer data across sport and active environments. Our solutions are designed to identify and reach audiences that are otherwise hard to see, guide smarter sponsorship decisions and measure impact in the context of real-world activity.
Understand who is participating and where activity is happening across sports, events and active environments, using privacy-compliant first-party data that isn’t available through traditional media or digital platforms.
Identify sports, places and partnerships that align with your brand based on real participation and movement behaviour, not inferred interests or broad audience assumptions.
Plan partnerships and sponsorships using evidence of where audiences actually participate and engage, helping reduce risk and guide smarter investment decisions.
Understand who your campaigns reach and where engagement occurs across sport, events and active environments, connecting activity and place to performance in a way traditional media metrics can’t.
Delivered through a trusted, sport-led network built on privacy-compliant, first-party data.
PartnerMatch helps brands and agencies identify which community sports audiences are most likely to engage, convert and deliver value, using advanced consumer profiling layered onto real participation and movement data.
By appending socio-economic and licensed market segmentation data to sport participation records, PartnerMatch reveals where relevant audiences are active, what they value and how best to communicate to them.
Identify which community sports and event audiences are most likely to engage, convert and deliver value, and better target your messaging based on connected data intelligence.
See how your target audience compares across sports, locations and communities, moving beyond demographics to understand real participation, behaviour and preferences.
Use real participation and consumer insights to guide sponsorship selection and activation planning, replacing guesswork with evidence.
AX Connect enables brands and agencies to deliver targeted digital campaigns to community sport audiences, using first-party participation, movement and consumer data to guide activation.
Rather than relying on inferred interests or broad media targeting, AX Connect allows campaigns to be planned and delivered based on real-world participation, audience attributes and location. Campaigns are activated across paid social, video, display or search channels, appearing as sponsored content within trusted sport and community environments.
Movement Data helps brands and agencies understand how people move through, use and engage with sports facilities, events and active environments, using aggregated, privacy-compliant location data.
Movement Data reveals where activity actually happens, when audiences are present, and how usage patterns change over time. This gives brands a clear view of which places, environments and moments offer the greatest opportunity for relevant engagement.
Social Value helps brands and agencies understand the measurable social outcomes generated through their sponsorships, partnerships and campaigns within community sport and active environments.
By estimating the economic value created through increased physical activity, participation and engagement, Social Value translates community impact into clear, comparable metrics that support ESG reporting, corporate communications and stakeholder engagement.
If you’re looking to leverage data for more informed decision-making or to better connect across your network, please get in touch with our team.
