ActiveXchange connects sport participation and community insights to help grow membership, unlock new revenue opportunities, and reinvest in clubs, programs and initiatives that make sport more accessible to communities.
ActiveXchange empowers sports to grow membership and participation while unlocking sustainable revenue that can be reinvested into clubs and programs.
Understand who is playing, where demand is growing, and where opportunities are being missed. Use participation and community insights to support clubs, strengthen programs and attract more people into your sport.
Use audience and participation insights to attract better-aligned sponsors and partners, reducing reliance on fees and creating funding that can be reinvested into clubs, programs and affordability.
Our solutions bring these outcomes together through one connected approach to sport data.
ActiveXchange brings together participation and community population data into one connected ecosystem built specifically for sports and programs. It turns disconnected datasets into a single source of truth so teams can see who is taking part, who is missing out and where there is demand to grow, helping them shape programs that lift participation and drive positive community impact.
Designed specifically around how sports operate across programs, regions and partners.
Connect formal participation data with movement and population insights to reveal activity and demand you can’t see anywhere else.
Turn demand, gaps and and social impact into clear evidence to better prepare funding and investment proposals.
Use audience and participation insights to unlock aligned partnerships and funding that can be reinvested into access and participation.
ActiveXchange for Sport brings together participation, facility and community population data into a connected evidence base built specifically for sports and programs. It gives sport leaders a clear, shared view of participation, demand, reach and impact, supporting smarter decisions and sustainable growth across sports.
ActiveXchange for Sport combines five modules, giving decision-makers the tools to better focus resources, target growth opportunities and ensure sports remain accessible for all.
Football NSW and Northern NSW Football partnered with ActiveXchange to combine a statewide facility audit with participation data into one streamlined, easy-to-use platform.
This has shaped the NSW Football Infrastructure Strategy, provided stronger influence across all levels of government, and better alignment of infrastructure planning across their football regions.
PartnerMatch helps you showcase the unique value of your sporting audiences, making it easy to demonstrate brand alignment, sell your reach with confidence, and unlock new sponsorship opportunities.
Rugby FC of Los Angeles has recently used PartnerMatch to drive additional stadium and sponsorship revenue by better understanding match attendees’ consumer profiles and brand affinities.
Other recent examples include:
Gain key insights into how your participant and/or attendance audience aligns with retail brands, using advanced consumer propensity profiling, with the ability to track this profile back over several years.
See how your audience compares with the wider market, knowing the specific type of audience you’re attracting, and leverage this insight to drive and retain effective sponsorship partnerships.
Agencies and brands are already looking to discover their next activation partnerships through PartnerMatch, meaning your data does the running for you, forging new commercial opportunities.
Investment Planning Reports help sports understand where demand exists for their sport or programs, and where investment will have the greatest impact on participation growth and access.
Using demand modelling and spatial analysis, the reports estimate how many people are likely to participate, where unmet demand exists and how demand varies across communities.
This enables sports to build evidence-based cases to government and funding partners, guiding investment into participation pathways and programs, and supporting infrastructure that strengthen long-term participation and community outcomes.
Convert sport participation and physical activity data into social return metrics. Show the health, inclusion and economic benefits of your sporting programs against a number of chronic & acute health indicators.
Movement Data helps sports understand real-world activity across informal and unstructured spaces where participation data is often missing. See how people move through, to and within community spaces to understand where your sport is being played, how often and at what times.
Basketball England uses Movement Data to passively monitor activity across basketball courts, laying the foundations for impact assessments and court improvements. Read more.
How well do we really understand our members?
How representative are they of our communities?
Where are the gaps in participation and engagement?
Which decisions are still being made based on assumptions?
From tailored club insights to real-time movement data reporting, the City of Belmont is turning data into a practical resource for both community engagement and internal operations.
Hockey ACT is using actionable insights to drive inclusive growth, strengthen community impact, and ensure equitable access to the sport across the ACT.
Softball SA can now drive data-led decision making on how and where to deliver programming enabled by newly awarded funding.
If you’re looking to leverage data for more informed decision-making or to better connect across your network, please get in touch with our team.
